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Why Train?

In a competitive industry like pharmaceuticals, there’s no room for ordinary. Products are becoming incredibly sophisticated and physicians are faced with numerous treatment options. Physicians’ needs are therefore often fluid and unpredictable. That’s where it pays to have the expertise of Burns & Associates on your side.

Good training is crucial—not only to build your representatives’ capabilities, but also to drive sales and promote commitment to the business. In fact, study after study suggests that companies who invest in effective training and development programs have higher revenues, profits and productivity growth.

In a recent survey of sales representatives, 99 percent said there were job areas in which training would be useful to them, and that training decreased their willingness to jump to another company. (Schaaf, 1998)